Recently, I started following @WomenInPR. They give out excellent PR Tips for small businesses.
Their latest article 20 Things Every PR Pro Should Know How to Do, really gives various tips on what you should be familiar with to execute great PR.
Here are the ones I think are most beneficial:
- Collaborate with others. Don’t view people in ancillary departments like marketing, advertising, branding, and HR as the enemy. Go for integration, not silos.
- Repurpose content. Reformatting and tweaking a press release, article, interview, or blog post will save you lots of time and energy.
- Create the subject line of an email pitch in fewer than eight words. Clarity rules.
- Email a three-line pitch. Target your pitches, and understand what each reporter is looking for. Sum up how your pitch/story will benefit his or her audience.
For the rest of the tips click here.