As small business owners we have to wear many hats to ensure everything gets done. One hat we should all wear is the PR hat.
Recently, I started following @WomenInPR. They give out excellent PR Tips for small businesses.
Their latest article 20 Things Every PR Pro Should Know How to Do, really gives various tips on what you should be familiar with to execute great PR.
Here are the ones I think are most beneficial:
- Collaborate with others. Don’t view people in ancillary departments like marketing, advertising, branding, and HR as the enemy. Go for integration, not silos.
- Repurpose content. Reformatting and tweaking a press release, article, interview, or blog post will save you lots of time and energy.
- Create the subject line of an email pitch in fewer than eight words. Clarity rules.
- Email a three-line pitch. Target your pitches, and understand what each reporter is looking for. Sum up how your pitch/story will benefit his or her audience.
For the rest of the tips click here.
Recently, I have been thinking I am never going to be able to find a job I LOVE. A job I’m excited about going to in the morning. In my thoughts I remembered my very close friend saying, “You never will find a job you love until you start working for yourself.” To this day think about what she said and I truly believe she is right, that is my destiny.
Even though people think it is easy to just up and start a business, it is really about what you are passionate about. What is your passion? I feel like my passion changes every five seconds but indeed that is not my passion that changes but just different avenues I want to take to enhance my passion. Through my reading both of books and on-line, one saying that sticks with me is, “If you want to know where your heart is, look to where your mind goes when it wanders”. This is so true. During my day dreams I constantly thinking about bringing people together through events and creating a buzz. My passion is definitely Public Relations and Events.
PR and planning events has been something I have done all my life. It wasn’t until college and majored in public relations that I learned there was a formal name for what I loved to do. Currently, I am taking my passion to the next level by furthering my education by obtaining a Master’s degree. I am excited to absorb all the knowledge I can so I will be able to pass it on to others.
For those that are in search of your passion, Loren Ridinger, Senior Vice President of internet retailing giant marketamerica.com and creator of the award-winning cosmetic line, Motives, recently posted Ways to Find Your Passion. In her post she lists these things to help find your passion.
- Pursue new experiences.
- Take a class in something outside of your comfort zone. You may discover a new element of yourself.
- Think about what makes you really happy and what brings you joy. Can you make a career out of that?
Click here for more Ways to Find Your Passion.
I hope this helps. Leave a comment for more about your passion.
As of recently my new favorite thing has been looking and searching for Infographics. As a person that learns better by having a visual representation these Infographics have really taught me a lot. As I was browsing through various website I found the perfect Infographic for business start-up.
Starting a business is something that requires a lot of research and planning especially in a fickle economy. This Infographic created by the Startup Genome, a website that focuses on business start-up, researched 3,200 companies to get answers on why start-ups fail.
Based on this information some people may continue to stick with job security. But risk is the name of the game when you are trying to start a business.
From T.I. to Gucci Mane Atlanta is known to crank out new rap talent. Newest to the scene is Future. Most are familiar with his 2011 homage to Al Pacchino’s Scarface’s character, “Tony Montana” and his vocals on the single “Racks” by YC.
Within 2011 alone Future has emerged himself from a local Atlanta rapper to a progressive rap artist making head way across the nation. “I credited my cousin, Rico Wade, for giving me the opportunity to let me shadow him and just hard work to my growing success”, says rapper, Future at the Direct Drive Record Pool event in Washington, D.C.
Just like his name his beats are futuristic on his singles, especially “Magic” featuring T.I. and Yo Gotti. Future blends his southern swag with catchy tunes “to make magic” that will have you bobbin’ your head.
On site Future has a very calm vibe about him. Even in the midst of the chaotic packed club, Future’s body language and speech is relaxed and poised until I mention Clark Atlanta University and what advice he would give students getting into the music industry, his entire demeanor changes. At first he seems surprised I even mentioned the university and then proceeds to shout them out and thanking the Atlanta University Center for supporting his music. He says, “For anyone trying to get into this industry just know it take a lot of hard work, a lot of grinding, a lot of time working in the dungeon to get to be successful. You just got to work hard man. And don’t let anyone steal your drive.”
Before rapping, Future was just like the rest of us working to make ends meet. But Future lives by the motto of working hard and with what has seemed to become overnight success with I am definitely certain his motto is on point.
Who influences the Self Made? My answer is the Self Made. Nothing inspires me more than others who are trying to “Find a Way or Make One” (Clark Atlanta University motto).
As a way to keep my spirits high and keep myself motivated with ideas, I enjoy reading other blogs that deal with topics on Entrepreneurship and Public Relations.
As of right now, there are two blogs I follow religiously to learn new things and get ideas, The Future Buzz and Black Enterprise.
The Future Buzz is a great PR source that focuses on a lot of on-line marketing and promotions strategies that are helpful for small businesses because it breaks down on-line tips to be easy and informative. As someone who knows and understands the value of research but hates to do research, this blog provide quick and simple research methods to yield great results. Check out this great articles:
How Start-ups Can Use Market Research To Avoid Fatal Mistakes.
Providing keen information is The Future Buzz’s best asset to its readers.
On the other hand there’s Black Enterprise, although the demographics of the site is African-Americans the posts on this blog can help any demographic just so long as you’re interested, contemplating or already own your own business. Black Enterprise not only gives advice on starting a business but also on money matters, current events and lifestyles.
It helps average entrepreneurs with everyday issues that occur, like:
5 Tips for Hiring Interns for Your Start-up
Overall, these are great resources for New School Entrepreneurs (like ourselves) to stay informed.
Up until this very moment I never stopped to think about how influential Steve Jobs has been in my life.
As I jot down my thoughts about him on my Macbook Pro, I’m reminded that my life has been made simpler because of Mr. Jobs and his innovations.
I can remember my very first Apple computer with the Floppy Disk, when I was 3 or 4. I can still hear my mom saying, “This is not a toy.” As I grew older, so did Apple. From playing Oregon Trail and using the hard disc. I was definitely among the first generation to have a computer available to them through out my matriculation, and the computer of choice just happened to be a MAC.
As entrepreneurs, we can learn a lot from Steve Jobs. His take charge attitude, leadership style and innovative thinking is what led him to success. If you learn nothing else from Steve Jobs, learn and live by the picture above.
R.I.P. Steven Jobs, 1955-2011