As small business owners we have to wear many hats to ensure everything gets done. One hat we should all wear is the PR hat.
Recently, I started following @WomenInPR. They give out excellent PR Tips for small businesses.
Their latest article 20 Things Every PR Pro Should Know How to Do, really gives various tips on what you should be familiar with to execute great PR.
Here are the ones I think are most beneficial:
- Collaborate with others. Don’t view people in ancillary departments like marketing, advertising, branding, and HR as the enemy. Go for integration, not silos.
- Repurpose content. Reformatting and tweaking a press release, article, interview, or blog post will save you lots of time and energy.
- Create the subject line of an email pitch in fewer than eight words. Clarity rules.
- Email a three-line pitch. Target your pitches, and understand what each reporter is looking for. Sum up how your pitch/story will benefit his or her audience.
For the rest of the tips click here.
Who influences the Self Made? My answer is the Self Made. Nothing inspires me more than others who are trying to “Find a Way or Make One” (Clark Atlanta University motto).
As a way to keep my spirits high and keep myself motivated with ideas, I enjoy reading other blogs that deal with topics on Entrepreneurship and Public Relations.
As of right now, there are two blogs I follow religiously to learn new things and get ideas, The Future Buzz and Black Enterprise.
The Future Buzz is a great PR source that focuses on a lot of on-line marketing and promotions strategies that are helpful for small businesses because it breaks down on-line tips to be easy and informative. As someone who knows and understands the value of research but hates to do research, this blog provide quick and simple research methods to yield great results. Check out this great articles:
How Start-ups Can Use Market Research To Avoid Fatal Mistakes.
Providing keen information is The Future Buzz’s best asset to its readers.
On the other hand there’s Black Enterprise, although the demographics of the site is African-Americans the posts on this blog can help any demographic just so long as you’re interested, contemplating or already own your own business. Black Enterprise not only gives advice on starting a business but also on money matters, current events and lifestyles.
It helps average entrepreneurs with everyday issues that occur, like:
5 Tips for Hiring Interns for Your Start-up
Overall, these are great resources for New School Entrepreneurs (like ourselves) to stay informed.
Having studied Public Relations (PR) in undergrad and now in graduate school, a frequently asked question has been “What is Public Relations?”.
It is absolutely necessary to have a clear and accurate definition of what PR is and how it will affect your business.
According to Merriam-Webster Dictionary public relations is:
“The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution ; als the degree of understanding and goodwill achieved.”
In one of my favorite PR textbooks, Strategic Communications Planning: For Effective Public Relations & Marketing by Laurie J. Wilson and Joseph D. Ogden, they define PR as:
“An organization’s efforts to establish and maintain mutually beneficial relationships in order to communicate and cooperate with the publics upon whom long-term success depends.”
Both are correct, however when people ask me about PR I tell them:
“Public Relations is a way for you or your business to communicate with your publics to show that you or company is really as good as you claim. It is about positively building your relationships among your clients, competition and media outlets.”
Overall, if you only get one thing out of these definitions you should understand PR is about building positive and beneficial relationship between you and others. Everyone has some story to tell whether it is about a product, an individual or whatever and that story can positively impact your public. It is all about your image and how you are perceived among your target audiences.