As small business owners we have to wear many hats to ensure everything gets done. One hat we should all wear is the PR hat.
Recently, I started following @WomenInPR. They give out excellent PR Tips for small businesses.
Their latest article 20 Things Every PR Pro Should Know How to Do, really gives various tips on what you should be familiar with to execute great PR.
Here are the ones I think are most beneficial:
- Collaborate with others. Don’t view people in ancillary departments like marketing, advertising, branding, and HR as the enemy. Go for integration, not silos.
- Repurpose content. Reformatting and tweaking a press release, article, interview, or blog post will save you lots of time and energy.
- Create the subject line of an email pitch in fewer than eight words. Clarity rules.
- Email a three-line pitch. Target your pitches, and understand what each reporter is looking for. Sum up how your pitch/story will benefit his or her audience.
For the rest of the tips click here.
Advertising is all about thinking outside the box. No matter what industry you are in you must make your product or service stand out from the rest.
As an entrepreneur sometimes it is hard to execute those out of the box ideas because of lack of resources or we are just flat out scared, but those are not excuses. As a business owner you must take risks and dive nose-first into what you believe in. Granted not everything you like and try will rub others the right way but you have to prove it to yourself that you are daring to be different.
When thinking of an advertising project or ways to advertise think of things that are associated with what you are selling or promoting. For example, you are promoting your new line of sneakers. Instead of using a picture of a tennis shoe to advise why not incorporate an imprint of the bottom of the shoe?! Of course it depends on your business and strategy but it is something different that still says “shoe” without stating the obvious.
In college, I had a friend that whenever you would wear something you wouldn’t usually wear or do something you wouldn’t usually do she would say, “Mmmhhmm I’m not mad at you. Trying something new!” Although we would laugh and mock her, those word always stayed with me. to this day when ever I do something out of my comfort zone I repeat those words.
In the meantime, take a look at one of my favorite Social Bookmarking site: StumbleUpon.com for some fun, out of the box advertising materials:
StumpleUpon.com – Design, Inc.
In closing I say to you: “I’m not mad at you. Trying something new.”