As small business owners we have to wear many hats to ensure everything gets done. One hat we should all wear is the PR hat.
Recently, I started following @WomenInPR. They give out excellent PR Tips for small businesses.
Their latest article 20 Things Every PR Pro Should Know How to Do, really gives various tips on what you should be familiar with to execute great PR.
Here are the ones I think are most beneficial:
- Collaborate with others. Don’t view people in ancillary departments like marketing, advertising, branding, and HR as the enemy. Go for integration, not silos.
- Repurpose content. Reformatting and tweaking a press release, article, interview, or blog post will save you lots of time and energy.
- Create the subject line of an email pitch in fewer than eight words. Clarity rules.
- Email a three-line pitch. Target your pitches, and understand what each reporter is looking for. Sum up how your pitch/story will benefit his or her audience.
For the rest of the tips click here.
Recently, I have been thinking I am never going to be able to find a job I LOVE. A job I’m excited about going to in the morning. In my thoughts I remembered my very close friend saying, “You never will find a job you love until you start working for yourself.” To this day think about what she said and I truly believe she is right, that is my destiny.
Even though people think it is easy to just up and start a business, it is really about what you are passionate about. What is your passion? I feel like my passion changes every five seconds but indeed that is not my passion that changes but just different avenues I want to take to enhance my passion. Through my reading both of books and on-line, one saying that sticks with me is, “If you want to know where your heart is, look to where your mind goes when it wanders”. This is so true. During my day dreams I constantly thinking about bringing people together through events and creating a buzz. My passion is definitely Public Relations and Events.
PR and planning events has been something I have done all my life. It wasn’t until college and majored in public relations that I learned there was a formal name for what I loved to do. Currently, I am taking my passion to the next level by furthering my education by obtaining a Master’s degree. I am excited to absorb all the knowledge I can so I will be able to pass it on to others.
For those that are in search of your passion, Loren Ridinger, Senior Vice President of internet retailing giant marketamerica.com and creator of the award-winning cosmetic line, Motives, recently posted Ways to Find Your Passion. In her post she lists these things to help find your passion.
- Pursue new experiences.
- Take a class in something outside of your comfort zone. You may discover a new element of yourself.
- Think about what makes you really happy and what brings you joy. Can you make a career out of that?
Click here for more Ways to Find Your Passion.
I hope this helps. Leave a comment for more about your passion.
Having studied Public Relations (PR) in undergrad and now in graduate school, a frequently asked question has been “What is Public Relations?”.
It is absolutely necessary to have a clear and accurate definition of what PR is and how it will affect your business.
According to Merriam-Webster Dictionary public relations is:
“The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution ; als the degree of understanding and goodwill achieved.”
In one of my favorite PR textbooks, Strategic Communications Planning: For Effective Public Relations & Marketing by Laurie J. Wilson and Joseph D. Ogden, they define PR as:
“An organization’s efforts to establish and maintain mutually beneficial relationships in order to communicate and cooperate with the publics upon whom long-term success depends.”
Both are correct, however when people ask me about PR I tell them:
“Public Relations is a way for you or your business to communicate with your publics to show that you or company is really as good as you claim. It is about positively building your relationships among your clients, competition and media outlets.”
Overall, if you only get one thing out of these definitions you should understand PR is about building positive and beneficial relationship between you and others. Everyone has some story to tell whether it is about a product, an individual or whatever and that story can positively impact your public. It is all about your image and how you are perceived among your target audiences.
Thanks for visiting Self Made PR.
Self Made is a PR site for the up and coming entrepreneur who wants to take their talents to the next level.
Through the use of effective Public Relations strategies and tactics, Self Made is here to help you successfully promote your business or talent by exploring of real life examples, pictures, videos and much, much more.